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Main Entrance & Reception: CUH Identity Update

00 Case Study MR HR v1

The brief

Design and installation of updated identity environmental branding to Addenbrooke's Main Entrance, Reception & Reception Desk frontage.

Priority, high-profile project to update and bring high-traffic area into line with newer Cambridge University Hospitals NHS Foundation Trust brand book guidelines.

Our solution

Fulfilment included conceptual work, visualisations, renders, paint and remedial work, production and installation of environmental graphics to refreshed entrance.

Screenshot 2025-02-26 at 14.08.48
Brandbook: grid visual system overview
Client Elevations 01 LR
Client Visuals and Elevations
Client Elevations 01 LR2 XLR
CUH NHS-Main Reception Desk Backwall Mural Together 4100x1100mm @10% MR v3
Design Development: Main Reception Desk Backwall Mural iterations
Mock-Up Scene Corridor 3D Visual-View 3
Client Visual 3D renders
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Installation & Fitting
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Finished results

The Addenbrooke’s main reception installation was designed and delivered to a high standard. We’re really pleased with the outcome ...

Sarah Roberts FCIPR, Chart.PR - Head of Digital Communications, PR & Communications